November 12, 2019, Smithfield, VA -  Prime Media Productions, a leader in the cable TV ad sales industry, has reached a partnership agreement with Viya in the Virgin Islands of St. Thomas, St. Croix and St. John.  Prime Media will utilize an advanced advertising platform to upgrade Viya’s current ad insertion solution to an all-digital platform to include SD and HD networks and increasing the number of available networks of insertion to 24.  Local advertisers will notice a new way of advertising, increased inventory to make their campaigns flexible and relevant, improved image quality and the ability to advertise on every screen.  Prime Media will focus on the community-based markets, providing an affordable and highly-targeted strategy for local advertisers to grow their business and get advertising results.  “We are all excited to partner with such a dynamic company and bring our ad sales experience to become part of the Viya family,” said Leslie Effler, Prime Media’s President & COO.

Viya Chief Executive Officer Geraldine Pitt added, “The expansion of our advertising platform will allow our Virgin Islands businesses to reach audiences on more cable networks and digital outlets. Cable TV is an excellent medium to reach customers and we are happy that Viya Cable TV with the support of Prime Media will become the most beneficial marketing option for businesses to attract and retain customers in the Territory.”

For more information contact Walter Baker, Vice President of Business Services for Prime Media Productions at (757) 365-0151 ext. 226 or This email address is being protected from spambots. You need JavaScript enabled to view it..  

About Viya

Viya is the largest telecommunications provider located in the U.S. Virgin Islands (USVI), providing a full suite of telecommunications and entertainment services. Viya’s family of services, for both the business and residential markets, include wireline and wireless voice service, fixed and mobile broadband and cable television service offered over a hybrid fiber-coaxial wireline network and a state-of-the-art 4G LTE wireless network serving St. Croix, St. Thomas, and St. John.



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