July 22, 2019 - Smithfield, VA

Walter Staniszewski, Chairman and CEO of Prime Media Productions, announced the promotion of Leslie M. Effler to President and COO of Prime Media Productions effective July 1, 2019.  In her prior role as Executive Vice President, Effler oversaw the sales team and overall operations.

Effler joined the company in 1993 as a local media sales representative for Smithfield, Suffolk, and Franklin (Virginia) systems.  She holds a Certificate of Business Management from the College of William and Mary and served on the Board of the Peninsula Metropolitan YMCA from 2010 to 2016 where she was recognized as Volunteer of the Year in 2010.

About Prime Media Productions

Prime Media Productions, Inc. (Prime Media), headquartered in Smithfield, Virginia was founded in 1990 and provides advertising services to cable operators with smaller cable systems.  The company represents over 60 cable operators for advertising sales and ad insertion in 20 states and 35 DMAs.  Through its wholly owned subsidiary, Digital Adware, Inc, the company develops and markets proprietary digital ad insertion equipment to the industry.  For more information contact Lori White at (757) 365-0151 Ext 246 or This email address is being protected from spambots. You need JavaScript enabled to view it..


Prime Media Productions | 20173 Isle of Wight Industrial Park Rd, Smithfield, VA 23430 | 888-442-0057
Website by Fresh Look Web Design