April 29th, 2015 — Smithfield, VA

Prime Media and the City of Salisbury, NC have partnered for local and national ad sales on Fibrant’s high definition TV platform. Many cable TV providers have realized the financial gain in partnering with an industry leader in ad sales by eliminating the investment in ongoing technologies and resources. Prime Media’s “no cap-ex” model provides Fibrant a positive revenue stream as well as an invaluable marketing tool for branding and cross promotion.

Utilizing Digital Adware’s AdSync solution, advertisers will have the ability to insert on SD and HD networks, ensuring that 100% of the intended audience will see the ads.

About Fibrant

Fibrant belongs exclusively to the people of Salisbury. Created by the City of Salisbury, Fibrant is a Fiber to the Home (FTTH) network that offers the fastest, most innovative communications technology — straight to your home. We’re bringing the people and businesses of Salisbury the best in high-definition TV, digital telephone and lightning fast Internet services. And that’s just the beginning of the possibilities.

About Prime Media Productions

Prime Media is a visual communications company specializing in cable network advertising for small to medium cable providers. Prime Media’s market niche has been small, rural systems, giving local advertisers the ability to affordably advertise on cable TV where most other advertising outlets are way out of their budgets.

Founded in 1990, Prime Media, headquartered in Smithfield, Virginia, represents 1.5 million network subscribers in 17 states, coordinating local, regional and national ad sales for its cable operator clients.

About Digital Adware

Digital Adware is a wholly-owned subsidiary of Prime Media Productions and is the game-changer in making ad insertion accessible and affordable to tier 2, 3 and 4 cable TV providers. Founded in 2011, the AdSync solution in now deployed in over 60 systems in the U.S. and Latin America. Because of its unique splicing architecture, the AdSync solution is not just an inserter that requires connection to a cherry picker, thus
increasing the start-up costs of launching ad insertion as well as ongoing licensing fees to make the cherry picker ad insertion “capable.”
For inquiries, please contact Walter Baker, VP, Business Services 888.442.0057 Ext. 226.

Prime Media Productions | 20173 Isle of Wight Industrial Park Rd, Smithfield, VA 23430 | 888-442-0057
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