TV & Digital Platforms News | Prime Media

Advertising in Times of Crisis

March 20, 2020 - A lot has happened in our world in a short period of time. We all have a lot on our minds. How do I keep myself, my family, and my employees safe? How do I adapt my business to meet the needs of my community right now? How do I continue to grow my business in challenging times? Prime Media understands. We too are working hard and staying committed to being responsive and flexible in meeting our clients’ needs while keeping our own employees safe and productive.

Media messaging campaigns are a part of your brand building, customer relationships, and bottom-line. During difficult times some businesses stop prioritizing advertising, while others invest in strengthening their brand. Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” Decisions can be difficult.

Consider the moment. We are in a time when consumer reach has expanded as people spend more time watching TV and on their computers as a result of social distancing. Creative, focused, and flexible messaging keep brands competitive. Our team has the experience to help you create customized messaging solutions to partner with top rated cable network programming and targeted online digital advertising.

Prime Media has been in the business of helping businesses grow for 30 years. We have solutions to keep your brand moving forward. We’re ready for this and we’re here for you!

For more information contact Suzanne Leenders, Director of Marketing at Prime Media Productions at (757) 365-0151 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Prime Media Productions Lands Cable TV Advertising Partnership with Viya in the Virgin Islands

November 12, 2019, Smithfield, VA - Prime Media Productions, a leader in the cable TV ad sales industry, has reached a partnership agreement with Viya in the Virgin Islands of St. Thomas, St. Croix and St. John. Prime Media will utilize an advanced advertising platform to upgrade Viya’s current ad insertion solution to an all-digital platform to include SD and HD networks and increasing the number of available networks of insertion to 24. Local advertisers will notice a new way of advertising, increased inventory to make their campaigns flexible and relevant, improved image quality and the ability to advertise on every screen. Prime Media will focus on the community-based markets, providing an affordable and highly-targeted strategy for local advertisers to grow their business and get advertising results. “We are all excited to partner with such a dynamic company and bring our ad sales experience to become part of the Viya family,” said Leslie Effler, Prime Media’s President & COO.

Viya Chief Executive Officer Geraldine Pitt added, “The expansion of our advertising platform will allow our Virgin Islands businesses to reach audiences on more cable networks and digital outlets. Cable TV is an excellent medium to reach customers and we are happy that Viya Cable TV with the support of Prime Media will become the most beneficial marketing option for businesses to attract and retain customers in the Territory.”

For more information contact Walter Baker, Vice President of Business Services for Prime Media Productions at (757) 365-0151 ext. 226 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Summit Broadband Selects Prime Media Productions For Cable TV Advertising Partnership

October 22, 2019, Smithfield, VA—-Prime Media Productions, a leader in the cable TV ad sales industry, has reached a partnership agreement with Summit Broadband to manage ad sales in all of the Summit Broadband communities from Central to Southwest Florida.

Prime Media’s advanced advertising platform will focus on the service provider’s growing footprint in Florida to offer advertisers a multiscreen campaign opportunity. Prime Media’s efforts will include a hyperlocal sales presence that is community-based as well as a national sales force to handle regional, national and political clients. Utilizing Prime Media’s proprietary ad insertion solution, called AdSync, Summit Broadband’s advertising platform will be supported by a robust, inserter/splicer solution that has become a trusted equipment platform for multiple system operators (MSO’s) and telcos nationwide.

“This partnership will help Summit Broadband maximize its ability to generate advertising revenue with an organization that has a nationwide presence and cutting-edge solutions,” said Mark Lipford, COO of Summit Broadband. “The timing of this agreement was particularly important due to the volume of political advertising available as we prepare to enter an election year. We look forward to a long and profitable relationship with Prime Media.”

“We are very excited about the partnership we have executed with Summit Broadband,” said Leslie Effler, President of Prime Media. “Their organization is well known in the industry and we believe that with our experience in the ad insertion space, it will be a great relationship moving forward and will result in a real synergy.”

Leslie M. Effler Promoted to President and COO of Prime Media Productions

July 22, 2019 - Smithfield, VA

Walter Staniszewski, Chairman and CEO of Prime Media Productions, announced the promotion of Leslie M. Effler to President and COO of Prime Media Productions effective July 1, 2019. In her prior role as Executive Vice President, Effler oversaw the sales team and overall operations.

Effler joined the company in 1993 as a local media sales representative for Smithfield, Suffolk, and Franklin (Virginia) systems. She holds a Certificate of Business Management from the College of William and Mary and served on the Board of the Peninsula Metropolitan YMCA from 2010 to 2016 where she was recognized as Volunteer of the Year in 2010.

Prime Media Launches New Ad Insertion Platform with BTC Communications in Georgia

December 1, 2017 - Smithfield, VA

Prime Media Productions, a leader in the cableTV ad sales industry, has partnered with BTC Communications in Nahunta, GA to launch an ad insertion platform on their IPTV system. For the first time, local and national advertisers will have access to a new ad platform and reach BTC’s IPTV subscribers through Prime Media’s ad insertion solution. Adding BTC’s subscribers to the Jacksonville DMA will position BTC to increase revenue nationally as well as having a community-based ad platform.

Prime Media Productions Reached Ad Sales Agreements with Two Georgia Telecos

April 17, 2017 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, has reached a partnership agreement with two Georgia telecos, Bulloch Telephone Cooperative and Pembroke Advanced Communications, adding to our cluster off existing clients in the Savannah DMA. Strategic clustering has been a part of Prime Media’s successful business model for small, rural cable TV providers to gain access to the ad insertion platform, build local revenue and add value to their cable TV service and to the local business community. Now, for the first time, advertisers can showcase their businesses on the top tier networks, such as ESPN, CNN, Fox News and many others in an aﬀordable way that gets results.

Prime Media Continues Kansas Market Expansion by Partnering with ValuNet FIBER

January 27th, 2017 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, continues its expansion in the Kansas market by partnering with ValuNet FIBER in Emporia, Kansas. Prime Media has developed strategic clustering of cable ad zones that extend to every DMA in the state, allowing Prime Media to better serve regional and national advertisers throughout Kansas and neighboring states. Adding the Emporia zone to Prime Media's Topeka DMA footprint strengthens overall market penetration and importantly, adds subscribers not previously within the reach of local and regional advertisers.

Prime Media Transitions CityLink in Wadsworth, Ohio to an All-Digital Cable TV Ad Insertion Platform

December 12th, 2016 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, announced that their ad insertion partner CityLink in Wadsworth, Ohio is transititioning to an all-digital cable TV platform that allows more networks of insertion, higher quality formats, including HD, and an enriched customer experience. Like most cable TV providers, CityLink takes advantage of the ad insertion platform as a marketing tool to reach their subscribers for branding, selling and commmunity awareness opportunities. The transition to digital will improve the value of cable TV to advertisers and the local business community.

Prime Media Expands Advertising Agreement with Ritter Communications

November 30th, 2016 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, has announced the expansion of ad insertion onto multiple IPTV platforms as well as emerging markets in Arkansas and Tennessee. The expansion includes deploying Prime Media’s robust ad insertion solution called AdSync, offered by Digital Adware, a subsidiary of Prime Media.

Prime Media Expands In South Carolina By Signing Representation Agreement with FTC

January 8th, 2016 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, has reached a cable TV advertising representation agreement with Farmers Telephone Cooperative, Inc. (FTC), serving the Sumter and surrounding areas. As an independent provider of cable TV ad sales, Prime Media builds strategic partnerships with cable providers and adding FTC to a growing footprint in South Carolina will have a positive impact on sales for national, regional and local advertisers.

Prime Media Adds Plant Telecommunications To Its Growing Georgia Coverage

December 8th, 2015

Smithfield, VA – Prime Media has reached a cable TV advertising representation agreement with Plant Telecommunications in Tifton, GA, adding to an existing ad sales territory that includes other GA telcos offering cable TV in their communities.

Prime Media Signs Representation Agreement with DTC

September 8th, 2015

Smithfield, VA – Prime Media will launch a new advertising platform at DTC featuring cable TV as well as digital/online advertising. Prime Media plans to build a strategic cluster to include other cable providers in the Nashville DMA. The ad sales platform will be offered for the first time in the DTC viewing area and will give small businesses an affordable advertising solution with a highly-targeted audience.

Prime Media Continues Expansion in North Carolina By Partnering With Fibrant

April 29th, 2015 — Smithfield, VA

Prime Media and the City of Salisbury, NC have partnered for local and national ad sales on Fibrant’s high definition TV platform. Many cable TV providers have realized the financial gain in partnering with an industry leader in ad sales by eliminating the investment in ongoing technologies and resources. Prime Media’s “no cap-ex” model provides Fibrant a positive revenue stream as well as an invaluable marketing tool for branding and cross promotion.

Mahaska Communication Group Selects Prime Media for Services

April 20 2015, Smithfield, VA

Mahaska Communication Group ("MCG") in Oskaloosa, Iowa today announced selection of Prime Media Productions for comprehensive local advertising sales support on the MCG video fiber network. Prime Media will supply traffic, billing and other back office functions to the MCG system through its Support+ service. In addition, MCG will enjoy the technology benefit of the state of the art Ad Sync digital insertion server, manufactured by Digital Adware, a wholly owned subsidiary of Prime Media.

Prime Media Expands North Carolina Markets by Partnering With North State

February 25th, 2015 - Smithfield, VA

Prime Media and North State in High Point, NC have reached a representation agreement for local and national ad sales on North State’s all digital video platform in the Greensboro/High Point/Winston-Salem DMA market. Offered for the first time on North State’s television networks, such as ESPN, Fox News and others, the platform will give the business community a highly-targeted audience exclusively available in North State’s footprint.

Prime Media Partners with D & P Communications

February 12, 2015, Petersburg, Michigan

D & P Communications, Inc. today announced it has chosen Prime Media Productions as advertising sales representative for its system based in southeastern Michigan. Prime Media, a leading supplier of services and equipment for the cable advertising industry, will introduce ad insertion for the first time on the cable channels carried on the D & P Communications’ all-digital system.