Over the last 35 years, Prime Media has built our business by being a trusted partner for small business owners throughout the country. In using a consultative approach to discover our clients’ needs, we’re able to tailor our advertising strategies to fit their business. Advertising is not one size fits all and we’re committed to helping our clients build their businesses through the use of our cable and digital products. Once we’ve consulted with our clients to build their custom campaign, we ensure transparency on the back-end. With our monthly reporting, our clients are able to make educated decisions about what’s working and what needs to be changed.
About Prime Media
History
Prime Media Productions, Inc., headquartered in Smithfield, Virginia was founded in 1990 by Walter Staniszewski with a vision to assist cable providers with offering advertising in smaller, sometimes rural, cable systems affordably. In filling this industry need, within a few short years, Prime Media established partnerships with some of the largest names in cable for advertising services in many of their small systems. This quickly earned Prime Media Productions recognition as “small system experts.”
Today, Prime Media has evolved into a leading national provider of ad insertion services, ad insertion equipment, local advertising sales, back office solutions and digital advertising. Through its offering of quality cable network advertising and digital advertising, reasonable rates, and the ability to deliver advertising results, Prime Media has built and continues to grow strong local, regional and national advertising clients.
Leadership Team
Leslie Effler
President & COO
Starting out in local cable advertising in rural Virginia, Leslie has worked her way up to lead a talented team that now represents over thirty cable/video systems across the country. With a passion for advertising, Leslie has helped Prime Media expand into new territories and reach new heights of success. Outside of work, Leslie enjoys traveling, camping, and spending quality time with her family and two beloved pups. With a strong work ethic and a dedication to excellence, Leslie is a true leader in the advertising world, constantly striving for innovation and growth.
Anita Moore
VP of Sales
Anita began her career with Prime Media in 2007 after graduating from The University of Findlay in Findlay, Ohio. She started out as a local account executive, became a Project Manager opening new Kansas territories and later moved into the role of General Sales Manager. For the last several years, Anita has served as Vice President of Sales. During her time at Prime Media, her passion for advertising, her clients and her sales team has continued to grow. Anita resides in Southwest Virginia with her husband and daughter. In her downtime, she enjoys spending time with her family and showing American Quarter Horses.
Michelle Hitchcock
VP of National Sales
Michelle joined the Prime Media team in 2014. She began her career on the West coast, then continued in the advertising industry with subsequent positions in broadcast TV, cable TV and advertising agencies; all in the San Francisco, CA market and on the East coast in the Norfolk, VA market. Michelle is married and has one son serving in the Navy. She is a big fan of television (clearly), and enjoys time in the sun with her family and friends.
Mary Ellis
VP of Advanced Advertising
Mary has been leading the digital efforts for Prime Media since 2015 and has loved seeing the department grow year after year. From R&D to campaign implementation, she enjoys the entire process and has been fascinated to see the industry changes over the past ten years. Mary is a former JMU Duke and an avid equestrian. She’s living out her dream of breeding warmblood sporthorses on her small horse farm in Smithfield, VA.
Suzanne Leenders
Director of Marketing
Suzanne is a seasoned marketing professional with a broad background of implementing product releases and data driven campaign strategies for various industries. She is dedicated to achieving success, and provides the customer service bridge to Prime Media’s local system partners. Suzanne loves to travel abroad and escape to the beaches of the Outer Banks with her family as often as possible.
Frequently Asked Questions
What makes Prime Media different?
Prime Media has worked for over 35 years to build a brilliant team of consultative sales professionals. This team of people will always be what sets us apart from our competition. They have a deep rooted passion for advertising and their clients’ success. As a client of Prime Media you will always receive fresh ideas, excellent customer service and effective marketing strategies.
What areas can we target?
Our cable coverage areas are bound by the households currently serviced by the selected cable provider. Everyone who has that selected cable provider has the opportunity to see your TV Commercial.
Our digital advertising tactics are limitless when it comes to geographical areas. You can build your target geographic areas by selecting a specific radius, specific zip codes or even specific addresses of target customers or your competition.
How do you build my target audience?
Looking for women 65+, who own a cat, like to knit and ride their Harley to bingo on Saturday nights? Prime Media’s vast data resources can allow you to deliver your message directly to your desired audience. This direct approach to your marketing message ensures you are getting the most cost effective campaign results available.
How do I get a video ad or display ads produced?
Prime Media is proud to offer in house creative services. We have an in house videographer as well as relationships with other videographers across the county. We also have an in house graphic designer to help with your display ads or other creative needs.
How do I get started?
Getting started is easy! The team at Prime Media loves helping our clients build successful advertising campaigns. Click here to contact us so that we can schedule a free marketing consultation. We’ll work together to discuss your business’s goals and the best path forward for your success.
How much does this cost?
Prime Media believes in maximizing your advertising dollar to the best of your ability. We work hard to find an advertising solution that is not only affordable but also reaches your target audience. Reach out to us today for a free marketing consultation to see how we can help you grow your business.