TV & Digital Platforms News | Prime Media

Advertising Industry Veteran Joins Prime Media Productions

July 19, 2017 - Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, has announced the addition of Robert Fahner to its growing organization. As Vice President of Sales, Mr. Fahner will manage a nationwide ad sales force that represents over 60 cable TV systems in 20 states. Mr. Fahner brings over 28 years of advertising sales management experience, previously managing large sales teams at Viacom, Suddenlink, Charter/Time Warner and Comcast Spotlight. Originally hailing from New York and graduating from Southern Illinois University, Mr. Fahner is poised to bring a wealth of industry knowledge and experience to the Prime Media team to expand the cable network advertising platform as well as the exploding market of digital/online advertising.

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Prime Media Productions Reached Ad Sales Agreements with Two Georgia Telecos

April 17, 2017 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, has reached a partnership agreement with two Georgia telecos, Bulloch Telephone Cooperative and Pembroke Advanced Communications, adding to our cluster off existing clients in the Savannah DMA.  Strategic clustering has been a part of Prime Media’s successful business model for small, rural cable TV providers to gain access to the ad insertion platform, build local revenue and add value to their cable TV service and to the local business community.  Now, for the first time, advertisers can showcase their businesses on the top tier networks, such as ESPN, CNN, Fox News and many others in an affordable way that gets results. 

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Prime Media Continues Kansas Market Expansion by Partnering with ValuNet FIBER

January 27th, 2017 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, continues its expansion in the Kansas market by partnering with ValuNet FIBER in Emporia, Kansas.  Prime Media has developed strategic clustering of cable ad zones that extend to every DMA in the state, allowing Prime Media to better serve regional and national advertisers throughout Kansas and neighboring states.  Adding the Emporia zone to Prime Media's Topeka DMA footprint strengthens overall market penetration and importantly, adds subscribers not previously within the reach of local and regional advertisers.  

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Prime Media Transitions CityLink in Wadsworth, Ohio to an All-Digital Cable TV Ad Insertion Platform

December 12th, 2016 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, announced that their ad insertion partner CityLink in Wadsworth, Ohio is transititioning to an all-digital cable TV platform that allows more networks of insertion, higher quality formats, including HD, and an enriched customer experience.  Like most cable TV providers, CityLink takes advantage of the ad insertion platform as a marketing tool to reach their subscribers for branding, selling and commmunity awareness opportunities.  The transition to digital will improve the value of cable TV to advertisers and the local business community. 

Read more: Prime Media Transitions CityLink in Wadsworth, Ohio to an All-Digital Cable TV Ad Insertion Platform

Prime Media Expands Advertising Agreement with Ritter Communications

November 30th, 2016 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, has announced the expansion of ad insertion onto multiple IPTV platforms as well as emerging markets in Arkansas and Tennessee. The expansion includes deploying Prime Medias robust ad insertion solution called AdSync, offered by Digital Adware, a subsidiary of Prime Media.

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Prime Media Expands In South Carolina By Signing Representation Agreement with FTC

January 8th, 2016 — Smithfield, VA

Prime Media Productions, a leader in the cable TV ad sales industry, has reached a cable TV advertising representation agreement with Farmers Telephone Cooperative, Inc. (FTC), serving the Sumter and surrounding areas. As an independent provider of cable TV ad sales, Prime Media builds strategic partnerships with cable providers and adding FTC to a growing footprint in South Carolina will have a positive impact on sales for national, regional and local advertisers.

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Prime Media Signs Representation Agreement with DTC

September 8th, 2015

Smithfield, VA – Prime Media will launch a new advertising platform at DTC featuring cable TV as well as digital/online advertising. Prime Media plans to build a strategic cluster to include other cable providers in the Nashville DMA. The ad sales platform will be offered for the first time in the DTC viewing area and will give small businesses an affordable advertising solution with a highly-targeted audience.

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Prime Media Continues Expansion in North Carolina By Partnering With Fibrant

April 29th, 2015 — Smithfield, VA

Prime Media and the City of Salisbury, NC have partnered for local and national ad sales on Fibrant’s high definition TV platform. Many cable TV providers have realized the financial gain in partnering with an industry leader in ad sales by eliminating the investment in ongoing technologies and resources. Prime Media’s “no cap-ex” model provides Fibrant a positive revenue stream as well as an invaluable marketing tool for branding and cross promotion.

Read more: Prime Media Continues Expansion in North Carolina By Partnering With Fibrant

Mahaska Communication Group Selects Prime Media for Services

April 20 2015, Smithfield, VA

Mahaska Communication Group ("MCG") in Oskaloosa, Iowa today announced selection of Prime Media Productions for comprehensive local advertising sales support on the MCG video fiber network. Prime Media will supply traffic, billing and other back office functions to the MCG system through its Support+ service. In addition, MCG will enjoy the technology benefit of the state of the art Ad Sync digital insertion server, manufactured by Digital Adware, a wholly owned subsidiary of Prime Media.

Read more: Mahaska Communication Group Selects Prime Media for Services

Prime Media Expands North Carolina Markets by Partnering With North State

February 25th, 2015 - Smithfield, VA

Prime Media and North State in High Point, NC have reached a representation agreement for local and national ad sales on North State’s all digital video platform in the Greensboro/High Point/Winston-Salem DMA market. Offered for the first time on North State’s television networks, such as ESPN, Fox News and others, the platform will give the business community a highly-targeted audience exclusively available in North State’s footprint.

Read more: Prime Media Expands North Carolina Markets by Partnering With North State

Prime Media Partners with D & P Communications

February 12, 2015, Petersburg, Michigan

D & P Communications, Inc. today announced it has chosen Prime Media Productions as advertising sales representative for its system based in southeastern Michigan. Prime Media, a leading supplier of services and equipment for the cable advertising industry, will introduce ad insertion for the first time on the cable channels carried on the D & P Communications’ all-digital system.

Read more: Prime Media Partners with D & P Communications

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